I want a quarter inch hole!

Just read this article - it really has some amazing thoughts on what to think about when creating or improving on a new product. It's pretty easy to come up with an idea for a product - but does it really do what potential customers want? Like drills - people don't buy a drill because they want a drill. No - they want a hole in something and they need a drill to make the hole. So it's about focusing on what jobs people need to get done.

Now this really is something to think about - ...